What sits behind the work

what sits behind the work

what sits behind the work

Advising on strategic creative decisions
Leading and scaling creative teams
Designing and facilitating workshops
Activating a trusted multidisciplinary network
Directing projects from strategy to delivery

This selection presents projects developed through close collaboration between clients and creative teams. The work reflects an agile, context-driven approach to brand and creative direction.
Portfolio available upon request.

waiter’s apron
Café Richard
Modernizing a historic coffee brand while preserving its Parisian heritage and craftsmanship
-> developped within CBA Design
brochure
Cegos
Aligning heritage and modernity to support learning and development at scale
-> developped within CBA Design
La France Mutualiste
Respecting legacy while opening the brand to future generations
-> developped within Curius
Eukleed
Enhancing end-to-end expertise while unifying a growing group
-> developped within Namibie
marinated chicken
Quintesence
Standing against food conventions to restore simplicity, honesty, and taste
-> developped within CBA Design
new branding launch
Andera Partners
Supporting a shift in posture while sustaining long-term vision and rigor
-> developped within Curius
dots
Lefebvre Sarrut
Creating a single, shared voice across multiple leading brands
-> developped within CBA Design
Payplug
Merging two complementary payment cultures into one scalable brand
-> developped within CBA Design
Next Mobiles
Turning a functional service into a compelling brand experience
-> developped within CBA Design
Sol's
Reinforcing leadership by elevating product into brand experience
-> developped within CBA Design
Carrefour
Translating a food commitment into a tangible, everyday retail experience
-> developped within CBA Design
Institut Paul Bocuse
Reinventing a legacy institution for contemporary global relevance
-> developped within CBA Design
Laudes Esquier Champey
Expressing the power of words as a strategic weapon in litigation
-> developped within Curius
Burton of London
Reinterpreting British heritage with a modern twist
-> developped within CBA Design
La Commission Européenne
Translating European policy into visible local impact
-> developped within CBA Design
Eifage
Simplifying a complex mobility ecosystem into a seamless brand reflex
-> developped within CBA Design
SO/ (Accor Hotel)
Extending the SO/ attitude from hotel to home.
-> developped within WConran (ex W&cie)
Edrington
Turning whisky heritage into an immersive travel retail experience.
-> developped within Fitch (now Landor)
MGallery (Accor Hotel)
MGallery Edition
-> developped within WConran (ex W&cie)
waiter’s apron
Café Richard
Modernizing a historic coffee brand while preserving its Parisian heritage and craftsmanship
-> developped within CBA Design
La France Mutualiste
Respecting legacy while opening the brand to future generations
-> developped within Curius
marinated chicken
Quintesence
Standing against food conventions to restore simplicity, honesty, and taste
-> developped within CBA Design
dots
Lefebvre Sarrut
Creating a single, shared voice across multiple leading brands
-> developped within CBA Design
Next Mobiles
Turning a functional service into a compelling brand experience
-> developped within CBA Design
Carrefour
Translating a food commitment into a tangible, everyday retail experience
-> developped within CBA Design
Laudes Esquier Champey
Expressing the power of words as a strategic weapon in litigation
-> developped within Curius
La Commission Européenne
Translating European policy into visible local impact
-> developped within CBA Design
SO/ (Accor Hotel)
Extending the SO/ attitude from hotel to home.
-> developped within WConran (ex W&cie)
MGallery (Accor Hotel)
MGallery Edition
-> developped within WConran (ex W&cie)
brochure
Cegos
Aligning heritage and modernity to support learning and development at scale
-> developped within CBA Design
Eukleed
Enhancing end-to-end expertise while unifying a growing group
-> developped within Namibie
new branding launch
Andera Partners
Supporting a shift in posture while sustaining long-term vision and rigor
-> developped within Curius
Payplug
Merging two complementary payment cultures into one scalable brand
-> developped within CBA Design
Sol's
Reinforcing leadership by elevating product into brand experience
-> developped within CBA Design
Institut Paul Bocuse
Reinventing a legacy institution for contemporary global relevance
-> developped within CBA Design
Burton of London
Reinterpreting British heritage with a modern twist
-> developped within CBA Design
Eifage
Simplifying a complex mobility ecosystem into a seamless brand reflex
-> developped within CBA Design
Edrington
Turning whisky heritage into an immersive travel retail experience.
-> developped within Fitch (now Landor)

let's shape

what's next

Location

Calle de Juan Bravo 69

28006 Madrid

Spain

2026 ©CECILEGASPARD
Location

Calle de Juan Bravo 69

28006 Madrid

Spain

2026 ©CECILEGASPARD