Café Richard

Cafés Richard is a historic French coffee roaster rooted in Parisian café culture and family tradition since 1892, known for its craftsmanship, authenticity, and long-standing presence in cafés, restaurants and bistros worldwide.

The branding initiative aimed to strengthen and modernize the visual identity for a broader range of products and contexts — from professional café partners to retail offerings — while preserving the brand’s heritage and connection to French coffee culture.

The concept builds on the brand’s iconic typographic heritage, drawing from its classic logotype and Parisian café signage to create a system that feels both rooted in tradition and relevant today, adaptable across packaging, retail, and communication touchpoints.